|
|||
|
South West Web Solutions The Web Centre, Apple Tree Farm, PO Box 89, Exeter. Devon. England. EX2 4YH Telephone: (44)-0-1392-662336 Mobile (44) - 0-7968-829034 |
The Challenges of Search Engine Positioning The growth of e-commerce is staggering. Over the past year, Web traffic has grown by 300%, and by 2002, sales are expected to reach $360 billion (Forrester Research, December 1999). Today, search engine positioning has become a fundamental component of any online business plan. According to a report released by BrightPlanet in 2000, there are more than 100,000 content-rich searchable databases available on the Web. Their studies suggest the existence of a hidden "deep Web" with an estimated 500 billion individual documents, most of which are available to the public. This is an amazing number, considering the estimated count of only 2.7 billion Web pages in November 2000. And, according to the NEC Research Institute, no single engine is indexing more than 60 percent of the Web with some smaller search engines indexing just 2 percent! The challenge of Web-success is clear: The search engine and directory industry parallels the explosive Web traffic trends. If your company doesn't address all relevant search engines and directories, you exclude a large segment of your target audience. Meeting that goal requires the right plan of attack, and the right partner Unfathomable Competition in an Ever-Changing Industry When formulating an online marketing plan, it's imperative that companies include some form of seach engine positioning strategy. Online searches are the most widely used method of attracting traffic to a Web site -- research confirms that up to 85% of prospective Web customers use search engines to find solutions and vendors. And, only the top few pages of search results will ever generate serious traffic. If your Web site is not found in the top few pages in the major search engines, your site might as well not be there at all. It's tough competition. Your site's chances for a top ranking may be one in 11 million matching documents. And, the search engine industry is shifting all the time. Where once there were only eight search engines that merited attention, today there are no less than 16 major search engines that must be targeted by a search engine positioning campaign. We aim to be the South West's leading search engine positioning and internet marketing firm.We can dramatically increase search engine visibility for any company on the Web, helping achieve more traffic, longer site visits, and increased sales.More than a "submission vendor," we provide comprehensive consulting services to companies seeking to improve the online visibility of their products and services on the Web.Get ready to be propelled to the top of the search engine charts -- consistently and accurately -- through a long-term partnership that yields measurable online branding and business results.Southwest Web Solution clients win -- every time.
|
|
Home
| Tools & Downloads| FAQS
| About Us | Order Form
| Price List
Free Web Position Report | Get Ranked | Get Listed | Get Clicked | Tips and Tricks | Search with Google | Link Directory Site designed by Dave Telephone: (44)-0-1392-662336 - Mobile 07968-829-034 Southwest WebSolutions, The Web Centre, Apple Tree Farm, PO Box 89, Exeter. Devon. England. EX2 4YH |