South West Web Solutions
The Web Centre,
Apple Tree Farm,
PO Box 89, Exeter. Devon.
England. EX2 4YH
Telephone:
(44)-0-1392-662336
Mobile
(44) - 0-7968-829034
Get Ranked
With billions
of web pages in the search engines indices, the ONLY way to be successful
online is to master the art of search engine optimization.
It's the
only way to drive your site to the top of the rankings ladder so rapidly.
If you
don't, you can be sure your competitors will.
There’s
no need to buy expensive software.
AND there’s
no need to spend another penny on banner advertising.
What will
these savings be worth to you? And what will it be worth to you to get 10,
100, or even 1000 times as many visitors to your site every day of
the year?
Does it really work?
A
healthy dose of scepticism is probably a good idea on the Web today. However,
I believe we can put your mind at ease.
Achieving a high ranking on the search engines is the best advertising "bargain"
on the Web today. The reason is simple: Millions of searches are done everyday.
The thousands of Web sites that appear near the top of those search results
essentially get free advertising.
The visitors coming to those sites are more likely to buy since they were specifically
searching for that product or service. Therefore, you have a very low cost of
advertising (free), with a potential high rate of return, maximizing your profits,
while minimizing your risk.
The effectiveness of search engine marketing is not just my own opinion. Third
party surveys back me up on this claim:
According to a July 1998 study by WebCMO, guess what the most effective advertising
strategy was for Web marketers?
Banner ads?
Print ads?
Spam mail?
Sorry, none of the above! The single most effective method of generating Web
site traffic are Search Engines followed closely by Solicited or Opt-In Email.
The following scale demonstrates how each Web marketer in the WebCMO survey
rated the over-all effectiveness of the following methods on a scale of 1 to
5, with 5 being the most effective.
However, those Webmasters that found the search engines effective must have
known the secret: People must be able to find you on one or more keywords when
they do a search!
OK, so the Web marketers in the above survey found search engine marketing effective
you say? But if everyone wants to be in the top 10 positions, I'm never going
to get there right? Wrong! In fact, so many people make this assumption that
they don't even try to improve their positions in the first place. Or, most
try and tackle the process without really knowing what they're doing, and fail
miserably. This leaves a wonderful opportunity for those who really want to
succeed, and who are savvy enough to use companies who specialise in this area..
I've also found
that over half the companies out there who have websites and sell online, don't
even know they need to submit their site, or if they know enough to submit,
don't even realize there's more they should be doing. Therefore, of the millions
of Web sites out there, only a fraction of them are even trying to compete for
those top positions.
You might now say "well that all sounds great, but what if everyone discovers
these techniques and starts doing the same thing?"
Well, I wish
everyone would use search engine positioning firms like South West Web Solutions
to get them higher rankings, but sadly it will be a very long time (perhaps
never) before everyone becomes that educated on search engines and actually
acts on that knowledge. The key is you have an opportunity right NOW, so act
on it by putting us to work to gain an upper hand against your competitors.
This is how you win in the business world.
By identifying an opportunity, and getting there first.
In addition, there are not just 10 or 20 slots everyone is competing for as
some people assume at first. Millions of different searches are being conducted
everyday. Target multiple keywords and PHRASES that apply to your Web site's
content. You might find some words less competitive than others and achieve
top rankings quickly. Simply carve out a niche for yourself to greatly improve
the odds of your success. This is basic "Marketing 101".
For example, if you are in the competitive category of "travel" and find it
too difficult to obtain a high ranking on the word "travel", then create pages
that describe in detail one particular destination or activity. Perhaps create
a great page discussing "sailing in the Caribbean" and then have us help you
optimize the page for that phrase. Most people try to be specific in their searches
today, otherwise they get back thousands of pages that they aren't interested
in. Take advantage of that bit of knowledge.
